Investing in mobile app development has become a necessity which shouldn’t be ignored at all if you want your business to reach the heights of success. Mobile application development is one of the effective marketing tools which can be built at very affordable prices.

The mobile application development sector is growing like wildfire and thus, we can see the importance of getting an app developed!

Mobile app development is not a consistent sector. The trends keep on changing with time. The advancements in the technological world keep on influencing the mobile application development services also.

Apps are divided into various categories namely:

• Lifestyle applications
• Entertainment
• Shopping and Ecommerce
• Productivity apps
• Gaming and many other categories are there.

Here are the topmost factors that push every other company to get a mobile app created:

• Marketing Strategy
• Branding Identity
• Customer Engagement
• Customer Interaction with awesome GUI

However, it’s not too much easy to attain success and gain revenue if the trends of the mobile application development are not followed.

1. World is getting smarter with IOT:

Connectivity is everything in today’s world. If the smartphones are not connected with the things around us in our home or the appliances and electronics near us, what is the use of apps to make our life much easier? So the idea of making everything more smarter like home, city, retail and health sector will be very popular in 2018. IOT apps are very popular. To our surprise, Google launched Android Things specially for iOT apps.

2. Things are Getting Easier with Location-based apps:

Be it real estates sector, healthcare or education, travel or retail, Geo-based apps are getting on the trend of 2018. Travel apps are really getting popular. Thanks to the location-based Beacon technology that can create amazing and miraculous apps for the clients and businesses. This trend is not going to stop any soon because travel apps are insanely famous.

3. Faster is always better with AMP:

In this fast paced world, no one has the time to wait for the pages to load. So, it has become important that the pages should be accelerated as AMP technology is made to make the things faster. Google has launched this feature and it is bound to make this trend more famous. Match with the past-faced world so that you are not left behind.

4. VR and AR: The trend to rock on the charts!

It’s not just the gaming industry that is flooded with Augmented Reality and Virtual Reality, but the mobile app development sector sees huge potential in these 2 features. It is forecasted that VR will reach another side of the mobile app world with this entering into travel, shopping online, food ordering online and even other daily activities.

It is a sure thing that these kind of apps are made to revolutionize the App Store and the Play Store apps. They can now be used to diversify the app categories.

5. Devices with Wearable Technology:

Wearable Technology is getting more popular these days and devices are also being invented to use these apps. Whether its fashion, fitness or medical, textile and eCommerce. Options are increasing at the endless speed. All over the world, devices are also being invented so that these types of apps are used by the users across the world.

6. Animated designs which are self-descriptive:

Dynamic app is the way to a successful business because static apps are a thing of past. Motion designing helps to give a very engaging and robust visual appeal to an app which is liked by every type of bonus. Everyone likes to see something in motion in an app so that they can get influenced by it and the audience is converted into a lead.

To conclude:

Whether it’s an iOS application development or Android application development, getting an app created for your business is sure to bring you more customers and thus, increase more sales.